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1 retail environment
Военный термин: сфера розничной торговли, розничная среда -
2 сфера розничной торговли
1) Military: retail environment2) Advertising: retail industry, retailing sector3) Patents: retail fieldУниверсальный русско-английский словарь > сфера розничной торговли
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3 розничная среда
Military: retail environment -
4 conocer
v.1 to know (saber cosas acerca de).conocer algo a fondo to know something wellconocer bien un tema to know a lot about a subjectdarse a conocer to make oneself knowndieron a conocer la noticia a través de la prensa they announced the news through the pressEllos conocen el lugar They know the place.2 to meet (a una persona) (por primera vez).¿conoces a mi jefe? do you know o have you met my boss?conocer a alguien de vista to know somebody by sightconocer a alguien de oídas to have heard of somebody¿de qué la conoces? how do you know her?María conoció a Ricardo en verano Mary met Richard in the summer.3 to get to know, to visit for the first time (lugar, país) (descubrir).no conozco Rusia I've never been to Russiame gustaría conocer Australia I'd like to go to o visit Australia* * *(c changes to zc before a and o)Present Indicativeconozco, conoces, conoce, conemos, conocéis, conocen.Present SubjunctiveImperative* * *verb1) to know2) meet•* * *1. VT1) [+ persona]a) (=saber quién es) to know¿de qué lo conoces? — where do you know him from?
¿conoces a Pedro? — have you met Pedro?, do you know Pedro?
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la conozco de oídas — I've heard of her, I know of herb) (=ver por primera vez) to meetc) (=saber cómo es) to get to knowd) (=reconocer) to recognize, knowte he conocido por el modo de andar — I recognized o knew you from the way you walk
2) (=tener conocimiento de) [+ método, resultado] to know; [+ noticia] to hearel enfermo debe conocer la verdad — the patient must be told o must know the truth
3) [+ país, ciudad]no conozco Buenos Aires — I've never been to Buenos Aires, I don't know Buenos Aires
4) (=dominar) to knowconoce cuatro idiomas — she speaks o knows four languages
5) (=experimentar)6) (=distinguir) to know, tellconoce cuáles son buenos y cuáles malos — he knows o can tell which are good and which are bad
7)• dar a conocer — [+ información] to announce; [+ declaración, informe, cifras] to release
dio a conocer sus intenciones — she announced her intentions, she made her intentions known
no dieron a conocer su paradero por motivos de seguridad — they didn't reveal where they were staying for security reasons
darse a conocer a algn — to make o.s. known to sb
8) (Jur) [+ causa] to try2. VI1) (=saber)•
conocer de algo, ¿alguien conoce de algún libro sobre el tema? — does anybody know (of) a book on the subject?2) (Jur)conocer de o en una causa — to try a case
3.See:CONOCER ► Conocer, aplicado a personas o cosas, se traduce generalmente por know: No conozco muy bien a su familia I don't know his family very well Nos conocemos desde que éramos pequeños We have known each other since we were little Conoce Manchester como la palma de la mano He knows Manchester like the back of his hand ► Sin embargo, cuando queremos indicar que se trata del primer encuentro, se debe utilizar meet: La conocí en una fiesta I (first) met her at a party ¿Conoces a Carmen? Ven que te la presento Have you met Carmen? Come and I'll introduce you Para otros usos y ejemplos ver la entrada* * *1.verbo transitivo1) < persona> to know; ( por primera vez) to meet; <ciudad/país> to know¿conoces a Juan? — do you know o have you met Juan?
lquiero que conozcas a mi novi — oI want you to meet my boyfrien; ( aprender cómo es) <persona/ciudad> to get to know
d¿conoces Irlanda — do you know o? have you been to Ireland
2) (estar familiarizado con, dominar) <tema/autor/obra> to know, be familiar with; < lengua> to speak, know3)a) ( saber de la existencia de) to know, know ofconocían sus actividades — they knew of o about his activities
b)dar a conocer — (frml) <noticia/resultado> to announce; <identidad/intenciones> to reveal
darse a conocer — persona to make oneself known
4) ( reconocer) to recognize*5) ( experimentar) < crisis> to experience; <desarrollo/cambio> to undergo; < revolución> to see6) (impers) ( notar)7) (Der) <causa/caso> to try8) (arc) ( tener trato carnal con) to know (arch)2.conocer vi1) ( saber)conocer de algo — de tema/materia to know about something
2) (Der)3.conocerse v pron1) (recípr) ( tener cierta relación con) to know each other; ( por primera vez) to meet; ( aprender cómo se es) to get to know each other2) (refl)a) ( aprender cómo se es) to get to know oneselfb) ( saber cómo se es) to know oneself3) (enf) (fam) ( estar familiarizado con) to know* * *= be aware of, be cognisant of, know, learn, get to know, make + aware, become + cognisant of, gain + a sense of, be privy to, find out.Ex. Although this may seem an obvious statement, there are many instances when the searcher is not fully aware of what can or might be retrieved.Ex. The second aspect of institutional behavior we need to be cognizant of involves the notion the further institutions move into their life-cycles, the more they demonstrate the characteristics of a closed system.Ex. However, in general, it is unreasonable to expect a user to know the ISBN of a book.Ex. 'I'd be disappointed to learn that my boss or subordinates -- or peers for that matter -- told tales out of school about me to others'.Ex. She still had more than two weeks in which to return to Deuxville, settle in and find an apartment, and get to know the city.Ex. Libraries need to be made aware of all possible networking options, the benefits of the lesser known OSI suite of protocols and the requirements for establishing an OSI environment.Ex. Becoming cognizant of these retail promotional tools is the first step -- the fun part is adopting successful ones!.Ex. The best way of gaining some sense of what life used to be like is through the literature of the time.Ex. Even individual models vary from others by the same manufacturer; but that isn't something I can advise on, I' m not privy to the information.Ex. For example, a person can consult the system holdings files to find out whether a library in the network owns a copy of the document.----* ayudar a conocer mejor = advance + understanding.* conocer a Alguien = meet + Alguien.* conocer a ciencia cierta = know for + certain, know for + sure, know for + a fact.* conocer al dedillo = know + Nombre + off pat.* conocer Algo al dedillo = know + Nombre + inside-out, learn + Nombre + inside-out.* conocer Algo como la palma de + Posesivo + mano = know + Algo + like the back of + Posesivo + hand.* conocer Algo de cabo a rabo = know + Nombre + inside-out.* conocer bien = be knowledgeable about, be alert to.* conocer como = designate as.* conocer cómo piensa Alguien = get + inside the mind of.* conocer con certeza = know for + certain, know for + sure.* conocer de algún modo = know + on some grounds.* conocer de antemano = foreknow.* conocer de carretilla = know + Nombre + off pat.* conocer de lo que Alguien o Algo es capaz = have + Nombre + figured out.* conocer de memoria = know + Nombre + off pat.* conocer de primera mano = know + first-hand.* conocer + desafortunadamente = be painfully aware of.* conocer de seguro = know for + certain, know for + sure.* conocer (el) mundo = travel around + the world.* conocer la noticia = learn + the news.* conocer la verdad = discern + the truth.* conocer lo que Alguien o Algo es capaz de hacer = have + Nombre + figured out.* conocer mejor = gain + a better understanding, gain + a greater understanding.* conocer muy bien = be fully aware of.* conocer muy bien la materia = know + Posesivo + stuff.* conocer personalmente = meet + in person, meet + face to face.* conocer por experiencia = know (by/from) + experience.* conocerse como = call, be known as, dub.* conocérsele así por = get + Posesivo + name from.* conocer vida = see + the world.* conócete a ti mismo = know + thyself.* dar a conocer = bring to + the attention, communicate, publicise [publicize, -USA], report, articulate, make + known.* dar Algo a conocer = get + the word out.* no conocer a Alguien de nada = not know + Pronombre + from Adam.* no conocer a Alguien para nada = not know + Pronombre + from Adam.* No importa lo que se conoce, sino a quién se conoce = It's not what you know, but who you know.* quedar mucho por conocer = there + be + a great deal yet to be learned, there + be + still a great deal to be learned.* sin conocer = ignorant of.* tal como lo conocemos = as we know it.* * *1.verbo transitivo1) < persona> to know; ( por primera vez) to meet; <ciudad/país> to know¿conoces a Juan? — do you know o have you met Juan?
lquiero que conozcas a mi novi — oI want you to meet my boyfrien; ( aprender cómo es) <persona/ciudad> to get to know
d¿conoces Irlanda — do you know o? have you been to Ireland
2) (estar familiarizado con, dominar) <tema/autor/obra> to know, be familiar with; < lengua> to speak, know3)a) ( saber de la existencia de) to know, know ofconocían sus actividades — they knew of o about his activities
b)dar a conocer — (frml) <noticia/resultado> to announce; <identidad/intenciones> to reveal
darse a conocer — persona to make oneself known
4) ( reconocer) to recognize*5) ( experimentar) < crisis> to experience; <desarrollo/cambio> to undergo; < revolución> to see6) (impers) ( notar)7) (Der) <causa/caso> to try8) (arc) ( tener trato carnal con) to know (arch)2.conocer vi1) ( saber)conocer de algo — de tema/materia to know about something
2) (Der)3.conocerse v pron1) (recípr) ( tener cierta relación con) to know each other; ( por primera vez) to meet; ( aprender cómo se es) to get to know each other2) (refl)a) ( aprender cómo se es) to get to know oneselfb) ( saber cómo se es) to know oneself3) (enf) (fam) ( estar familiarizado con) to know* * *= be aware of, be cognisant of, know, learn, get to know, make + aware, become + cognisant of, gain + a sense of, be privy to, find out.Ex: Although this may seem an obvious statement, there are many instances when the searcher is not fully aware of what can or might be retrieved.
Ex: The second aspect of institutional behavior we need to be cognizant of involves the notion the further institutions move into their life-cycles, the more they demonstrate the characteristics of a closed system.Ex: However, in general, it is unreasonable to expect a user to know the ISBN of a book.Ex: 'I'd be disappointed to learn that my boss or subordinates -- or peers for that matter -- told tales out of school about me to others'.Ex: She still had more than two weeks in which to return to Deuxville, settle in and find an apartment, and get to know the city.Ex: Libraries need to be made aware of all possible networking options, the benefits of the lesser known OSI suite of protocols and the requirements for establishing an OSI environment.Ex: Becoming cognizant of these retail promotional tools is the first step -- the fun part is adopting successful ones!.Ex: The best way of gaining some sense of what life used to be like is through the literature of the time.Ex: Even individual models vary from others by the same manufacturer; but that isn't something I can advise on, I' m not privy to the information.Ex: For example, a person can consult the system holdings files to find out whether a library in the network owns a copy of the document.* ayudar a conocer mejor = advance + understanding.* conocer a Alguien = meet + Alguien.* conocer a ciencia cierta = know for + certain, know for + sure, know for + a fact.* conocer al dedillo = know + Nombre + off pat.* conocer Algo al dedillo = know + Nombre + inside-out, learn + Nombre + inside-out.* conocer Algo como la palma de + Posesivo + mano = know + Algo + like the back of + Posesivo + hand.* conocer Algo de cabo a rabo = know + Nombre + inside-out.* conocer bien = be knowledgeable about, be alert to.* conocer como = designate as.* conocer cómo piensa Alguien = get + inside the mind of.* conocer con certeza = know for + certain, know for + sure.* conocer de algún modo = know + on some grounds.* conocer de antemano = foreknow.* conocer de carretilla = know + Nombre + off pat.* conocer de lo que Alguien o Algo es capaz = have + Nombre + figured out.* conocer de memoria = know + Nombre + off pat.* conocer de primera mano = know + first-hand.* conocer + desafortunadamente = be painfully aware of.* conocer de seguro = know for + certain, know for + sure.* conocer (el) mundo = travel around + the world.* conocer la noticia = learn + the news.* conocer la verdad = discern + the truth.* conocer lo que Alguien o Algo es capaz de hacer = have + Nombre + figured out.* conocer mejor = gain + a better understanding, gain + a greater understanding.* conocer muy bien = be fully aware of.* conocer muy bien la materia = know + Posesivo + stuff.* conocer personalmente = meet + in person, meet + face to face.* conocer por experiencia = know (by/from) + experience.* conocerse como = call, be known as, dub.* conocérsele así por = get + Posesivo + name from.* conocer vida = see + the world.* conócete a ti mismo = know + thyself.* dar a conocer = bring to + the attention, communicate, publicise [publicize, -USA], report, articulate, make + known.* dar Algo a conocer = get + the word out.* no conocer a Alguien de nada = not know + Pronombre + from Adam.* no conocer a Alguien para nada = not know + Pronombre + from Adam.* No importa lo que se conoce, sino a quién se conoce = It's not what you know, but who you know.* quedar mucho por conocer = there + be + a great deal yet to be learned, there + be + still a great deal to be learned.* sin conocer = ignorant of.* tal como lo conocemos = as we know it.* * *conocer [E3 ]■ conocer (verbo transitivo)A1 saber cómo es2 estar familiarizado con3 dominarB saber de la existencia deC1 conocer por primera vez2 aprender cómo es3 dar a conocerD reconocerE experimentarF verbo impersonalG Derecho: una causaH tener trato carnal con■ conocer (verbo intransitivo)A conocer de algoB Derecho: de una causaC conocer: enfermo■ conocerse (verbo pronominal)A1 tener cierta relación con2 conocerse por primera vez3 aprender cómo se esB1 llegar a saber cómo se es2 conocerse a uno mismoC estar familiarizado convtA1 (saber cómo es, tener cierta relación con) to know¿conoces a Juan? — no, mucho gusto do you know o have you met Juan? — no, pleased to meet youno lo conozco de nada I don't know him at all, I don't know him from Adam ( colloq)dijo que te conocía de oídas he said he'd heard of youlo conozco de nombre I know the namete conozco como si te hubiera parido ( fam); I can read you like a bookconoce sus limitaciones he is aware of o he knows his limitationssu generosidad es de todos conocida her generosity is well knowntrabajamos juntos dos años pero nunca llegué a conocerlo we worked together for two years but I never really got to know himconozco muy bien a ese tipo de persona I know that sort of person only too well2 (estar familiarizado con) ‹tema/autor/obra› to know, be familiar with¿conoces su música? are you familiar with o do you know his music?¿conoces Irlanda? do you know o have you been to Ireland?conozco el camino I know the way3(dominar): conoce muy bien su oficio she's very good at her jobconoce tres idiomas a la perfección she's completely fluent in three languages, she speaks three languages fluentlyB (saber de la existencia de) to know, know of¿conoces algún método para quitar estas manchas? do you know (of) any way of getting these stains out?no se conoce ningún remedio there is no known cureno conocía esa faceta de su carácter I didn't know that side of his character¡qué vestido tan bonito, no te lo conocía! what a lovely dress! I've never seen you in it beforeno le conozco ningún vicio he doesn't have any vices as far as I knowconocían sus actividades, pero no había pruebas they knew of o about his activities but there was no proofC1 (por primera vez) ‹persona› to meetquiero que conozcas a mis padres I want you to meet my parents2 (aprender cómo es) ‹persona/ciudad› to get to knowquiere viajar y conocer mundo she wants to travel and see the worldes la mejor manera de conocer la ciudad it's the best way to get to know the cityme encantaría conocer tu país I'd love to visit your countrymás vale malo conocido que bueno por conocer better the devil you know than the devil you don't3dar a conocer ( frml); ‹noticia/resultado› to announce;‹identidad/intenciones› to revealtodavía no se han dado a conocer los resultados the results have still not been announced o releasedestuvo allí pero no se dio a conocer he was there but he didn't tell people who he was o but he didn't make himself knownel libro que lo dio a conocer como poeta the book which established his reputation as a poetD (reconocer) to recognize*te conocí por la voz I recognized your voice, I knew it was you by your voiceE(experimentar): una de las peores crisis que ha conocido el país one of the worst crises the country has knownuna industria que ha conocido un desarrollo desigual an industry which has undergone a period of uneven developmentla primera revolución de las que conocería el siglo veinte the first revolution that the twentieth century was to seeF ( impers)(notar): se conoce que no están en casa they're obviously not at homese conoce que ya llevaba algún tiempo enfermo apparently he'd been ill for some timese conoce que ha estado llorando you can tell o see he's been cryingG ( Derecho) ‹causa/caso› to try■ conocerviA (saber) conocer DE algo to know ABOUT sthconoce del tema she knows about the subjectB ( Der):conocer de or en una causa/un caso to try a caseC«enfermo»: está muy mal, ya no conoce he's in a bad way, he's not recognizing peopleA ( recípr)1 (tener cierta relación con) to know each othernos conocemos desde niños we've known each other since we were childrenya nos conocemos we already know each other, we've already met2 (por primera vez) to meet3 (aprender cómo se es) to get to know each otherB ( refl)1 (llegar a saber cómo se es) to get to know oneself2 (a uno mismo) to know oneself, know what one is likese conoce todas las discotecas de la ciudad he knows every disco in town* * *
conocer ( conjugate conocer) verbo transitivo
1 ‹ persona› to know;
( por primera vez) to meet;
‹ciudad/país› to know;◊ ¿conoces a Juan? do you know/have you met Juan?;
te conocía de oídas he'd heard of you;
lo conozco de nombre I know the name;
conocer a algn de vista to know sb by sight;
es de todos conocido he's well known;
quiero que conozcas a mi novio I want you to meet my boyfriend;
nunca llegué a conocerlo bien I never really got to know him;
¿conoces Irlanda? do you know Ireland? o have you been to Ireland?;
quiere conocer mundo she wants to see the world;
me encantaría conocer tu país I'd love to visit your country
2 (estar familiarizado con, dominar) ‹tema/autor/obra› to know, be familiar with;
‹ lengua› to speak, know
3
◊ conocían sus actividades they knew of o about his activitiesb)
‹identidad/intenciones› to reveal;
intentó no darse a conocer he tried to keep his identity a secret
4 ( reconocer) to recognize( conjugate recognize);
5 ( impers) ( notar):
se conoce que ya llevaba algún tiempo enfermo apparently he'd been ill for some time
verbo intransitivo ( saber) conocer de algo ‹de tema/materia› to know about sth
conocerse verbo pronominal
1 ( recípr) ( tener cierta relación con) to know each other;
( por primera vez) to meet;
( aprender cómo se es) to get to know each other
2 ( refl)
conocer verbo transitivo
1 to know
2 (por primera vez) to meet
3 (reconocer) to recognize
♦ Locuciones: dar a conocer, (hacer público) to make known
darse a conocer, to make one's name
' conocer' also found in these entries:
Spanish:
dar
- dominar
- ensombrecerse
- notoriamente
- paño
- percal
- pormenor
- sacar
- conozca
- dedillo
- desconocer
- malo
- palma
- palmo
- presentar
English:
acquaint
- acquaintance
- announce
- devil
- familiar
- hear of
- know
- meet
- name
- sight
- survey
- acquainted
- come
- disclaim
- fit
- get
- hand
- high
- taste
- wander
* * *♦ vt1. [saber cosas acerca de] to know;conoce la mecánica del automóvil he knows a lot about car mechanics;conoce el ruso a la perfección he's fluent in Russian;conocen todo lo que pasa en el pueblo they know (about) everything that goes on in the village;¿conoces alguna forma más rápida de hacerlo? do you know a quicker way to do it?;no conozco bien este tema I'm not familiar with this subject;Famconoce el tema al dedillo she knows the subject inside out;conocer algo a fondo to know sth well;dieron a conocer la noticia a través de la prensa they announced the news through the press;su segunda película lo dio a conocer o [m5] se dio a conocer con su segunda película como el gran director que es his second movie o Br film achieved recognition for him as the great director that he is;Juan enseguida se dio a conocer a mi amiga Juan immediately introduced himself to my friend;fue, como es de todos conocido, una difícil decisión it was, as everyone knows, a difficult decision;su amabilidad es de todos conocida everyone knows how kind he is, he is well-known for his kindness2. [lugar, país] [descubrir] to get to know, to visit for the first time;[desde hace tiempo] to know;no conozco Rusia I've never been to Russia;me gustaría conocer Australia I'd like to go to o visit Australia;conoce la región como la palma de su mano she knows the region like the back of her hand;a los veinte años se marchó a conocer mundo at the age of twenty he went off to see the world;¿te acompaño? – no hace falta, conozco el camino shall I go with you? – there's no need, I know the way3. [a una persona] [por primera vez] to meet;[desde hace tiempo] to know;¿conoces a mi jefe? do you know o have you met my boss?;lo conocí cuando era niño I first met him when he was a child;lo conozco de cuando íbamos al colegio I know him from school;tienes que conocer a mi hermana I must introduce you to my sister;conocer a alguien a fondo to know sb well;conocer a alguien de nombre to know sb by name;conocer a alguien de oídas to have heard of sb;conocer a alguien de vista to know sb by sight;¿de qué la conoces? how do you know her?;no la conozco de nada I've never met her before, I don't know her at alllo conocí por su forma de andar I recognized him by the way he walked5. [experimentar]ésta es la peor sequía que ha conocido África this is the worst drought Africa has ever had o known;el último conflicto que ha conocido la región the latest conflict witnessed by the region;la empresa ha conocido un crecimiento espectacular the company has seen o experienced spectacular growthhasta los treinta años no conoció varón she had never been with a man until she was thirtyel tribunal que conoce el caso se pronunciará mañana the court trying the case will announce its verdict tomorrow♦ vi1.conocer de [saber] to know about;no te preocupes, que conoce del tema don't worry, he knows (about) the subjectconocer de una causa to try a case;será juzgado por el tribunal que conoce de casos de terrorismo he will be tried by the court that deals with cases relating to terrorism* * *I v/t1 know;dar a conocer make known;4 ( reconocer) recognizeII v/i:conocer de know about* * *conocer {18} vt1) : to know, to be acquainted withya la conocí: I've already met him2) : to meet3) reconocer: to recognize* * *conocer vb¿conoces a Marc? do you know Marc?¿conoces Bilbao? do you know Bilbao? / have you ever been to Bilbao?3. (reconocer) to recognize -
5 business
(bus, biz)1. n ком. бізнес; діло; справа; підприємництво; торговельна діяльність; торгівля; діяльність; a підприємницький; діловий; 2. n підприємство; компанія; фірма; a фірмовий1. заняття або системна діяльність, що реалізується у виробничій (manufacture), промисловій, торговельній (trade) та ін. сферах з метою одержання прибутку (profit) шляхом купівлі та продажу товарів (goods) і послуг (service¹); 2. організація, покликана засобами торгівлі задовольнити потреби суспільства і одержати прибуток; ♦ існує кілька основних видів підприємств, а саме: одноосібне підприємство (sole proprietorship), партнерство (partnership) та компанія (company) або корпорація (corporation)═════════■═════════advertising business рекламна справа • рекламний бізнес • рекламне агентство; annual business річна справа; banking business банківське діло • банківські операції; bankrupt business збанкрутіле підприємство; beverage business підприємство у сфері виробництва напоїв; big business велике підприємство; brokerage business посередницька справа • брокерська контора; capital-intensive business капіталомістке підприємство; commercial business торговельне підприємство • торгівля; competing business конкурентне підприємство; current business поточна справа; durable goods business торгівля товарами довгострокового вжитку; export business експортний бізнес; family-owned business сімейне підприємство • родинне підприємство; foreign-owned business підприємство, яке належить закордонному власнику; government business державна справа; hospitality business готельний бізнес; illegal business заборонена справа • незаконне підприємство • незаконна справа; import business бізнес у сфері імпорту; incorporated business акціонерне підприємство • акціонерна компанія; insurance business страховий бізнес; investment business інвестиційна діяльність; joint business спільне підприємство; large-scale retail business велике підприємство роздрібної торгівлі; loan business кредитна справа; local business місцеве підприємництво; mail-order business посилковий торговельний бізнес; mercantile business торговельне підприємство; official business офіційна справа; private business приватне підприємство; produce business торгівля сільськогосподарськими продуктами; profitable business прибутковий бізнес; proprietary business виробництво фірмової продукції; publishing business видавнича справа • книготорговий бізнес; real estate business бізнес у сфері нерухомості; retail business роздрібна торгівля • підприємство роздрібної торгівлі; seasonal business сезонне підприємництво; securities business торгівля цінними паперами; service business бізнес у сфері обслуговування; small business мале підприємництво; small-scale retail business мале роздрібне підприємство; unincorporated business неакцір-нерне підприємство; well-established business солідне підприємство • солідна фірма; wholesale business оптове підприємство • оптова торгівля═════════□═════════business ability спроможність до комерційної діяльності; business account рахунок підприємств; business acquaintance ділове знайомство; business activities види ділової діяльності; business activity ділова діяльність • господарська діяльність • економічна діяльність; business acumen ділова хватка; business address службова адреса • ділова адреса; business agent торговельний агент; business approach діловий підхід; business area сфера торговельно-промислової діяльності; business broker професійний брокер • професійний агент • діловий брокер; business canvasser торговельний агент; business саг автомобіль для ділових поїздок; business card візитна картка • візитівка; business circles ділові кола; business class бізнес-клас; business community ділові кола • ділове суспільство; business concept поняття ділової діяльності; business concern ділова справа; business conduct ведення діла; business connections ділові зв'язки; business costs ділові витрати; business credit кредит на торговельно-промислову діяльність; business cycle діловий цикл • цикл ділової діяльності • економічний цикл; business cycle indicator показник економічного циклу; business cycle recovery піднесення ділової активності; business data processing обробка комерційної інформації; business day час роботи банку • робочий день • час роботи біржі; business deal торговельна угода; business district діловий район • торговельний район; business economics економіка підприємства; business education комерційна освіта; business enterprise торговельна фірма • торговельно-промислове підприємство; business environment економічне оточення; business equipment виробниче устаткування; business establishment ділове підприємство • ділові кола • торговельно-промислове підприємство; business ethics ділова етика; business expenses витрати підприємців • торговельні витрати; business factor економічний фактор; business financing фінансування підприємств; business firm підприємницька фірма; business fortune удача в діловій діяльності • багатство, нажите внаслідок ділової діяльності; business hours години роботи підприємства • години торгівлі • години роботи біржі • робочі години; business house торговельний дім; business in futures ф'ючерсні угоди; business instinct ділове чуття • діловий нюх; business integrity чесність у діловій діяльності; business investment капіталовкладення підприємства; business law торгове право; business leader діловий лідер • керівник промислового підприємства; business life ділове життя; business management управління торговельно-промисловим підприємством; business manager комерційний директор • торговельний керівник; business merger об'єднання підприємств • злиття компаній; business method методика ділової діяльності; business monopoly підприємницька монополія; business name назва фірми • назва підприємства; business office торговельна канцелярія • торговельна контора; business of the day порядок денний; business opportunities можливість ділової діяльності; business outlook перспективи ділової діяльності • майбутня економічна кон'юнктура; business partner діловий партнер • торговельний партнер • діловий компаньйон • діловий учасник; business practice практика ділових відносин; business premises будинок підприємства; business press ділова преса; business principle діловий принцип; business procedure методика ділової діяльності; business profits прибуток підприємства; business property власність підприємства • власність фірми; business publication комерційне видання • фірмове видання; business purpose мета ділової діяльності; business quarter діловий квартал; business receipts прибутки від ділової діяльності; business relation діловий зв'язок; business relations ділові відносини • торговельні зв'язки; business reply cards картки для ділової відповіді; business representative торговельний представник; business revival пожвавлення господарської кон'юнктури; business secret виробничий секрет; business sector діловий сектор • виробничий сектор • сектор торговельно-промислової діяльності; business strategy ділова стратегія; business support підтримка підприємства; business tax податок на підприємця • податок на підприємство; business taxation оподаткування підприємства; business tax form бланк податкової декларації для підприємця; business tax package комплекс заходів з оподаткування підприємця; business tenant орендар/орендарка підприємства; business terms умови ділової діяльності; business-to-business advertising реклама для підприємців; business-to-business sales обсяг продажу торговельно-промислових підприємств • гуртовий оборот фірми; business training навчання торговельно-промислової діяльності; business trends тенденції в галузі ділової діяльності; business trip ділова поїздка • відрядження; business turnover торговельний оборот підприємства; business undertaking торговельно-промислове підприємство; business venue місце зустрічі фірми • місце ділової зустрічі; business volume торговельний оборот • обсяг ділових операцій; business week робочий тиждень; business world діловий світ; business year бюджетний рік • звітний рік • господарський рік; out of business банкрут; to be engaged in business займатися/зайнятися торгівлею • торгувати • крамарювати; to be forced out of business бути витісненим з підприємницької діяльності; to be in business займатися/зайнятися торгівлею • торгувати • крамарювати; to be out of business банкрутувати/збанкрутувати; to close down a business ліквідувати фірму • ліквідуватися; to conduct a business вести справу • займатися комерцією • керувати підприємством; to do business вести справу • вести діло; to engage in business займатися/зайнятися торгівлею • торгувати • крамарювати; to establish a business створювати/створити підприємство; to expand a business розширяти/розширити підприємство; to finance a business фінансувати підприємство; to go into business займатися/зайнятися торгівлею • торгувати • крамарювати; to go out of business ліквідувати підприємство • припиняти/припинити діяльність; to launch a business відкривати/відкрити підприємство; to manage a business керувати підприємством; to open a business засновувати/ заснувати підприємство • відкривати/відкрити підприємство; to operate a business керувати підприємством; to run a business керувати підприємством; to sell out a business продати підприємство; to set up a business починати/почати справу • засновувати/заснувати підприємство • починати/почати бізнес; to start a business починати/почати справу • засновувати/заснувати підприємство • починати/почати бізнес; to take over a business брати/взяти на себе ведення справи; to wind up a business ліквідувати підприємствоbusiness¹:: business enterprise; business² ‡ business² (383)═════════◇═════════бізнес < англ. business — діло, торгівля, справа; також форма бізнесмен — комерсант, ділок, торговець (ЕС-СУМ 1: 139; СІС: 96); підприємство/підприємництво/підприємницький < нім. Unternehmung < unter — під і nehmen — брати, приймати (ЕС-СУМ 4: 54-55)* * *господарська діяльність; бізнес; справа; клієнт; підприємництво; підприємство; клієнтура; підприємницька діяльність; оборот ( компанії); обсяг господарської діяльності -
6 customer
сущ.1) марк. = consumer 1),ATTRIBUTES: average 2. 2), commercial 1. 1), core 2. 1), current 2. 2), dependable 2. 2), direct 1. 3), distant 1. 1), end 1. 1), external 1. 3), final 1. 3), industrial 1. 1), internal 1. 3), key 2. 1), loyal 1. 1), major 1. 2), potential 2. 1), profitable 1. 1), prospective 2. 2), regular 1. 2), repeat 3. 2), target 3. 2)
foreign ( international) customer — зарубежный клиент, международный клиент
customer-oriented approach — подход, ориентированный на потребителя
customer-oriented pricing — ценообразование, ориентированное на потребителя
Her best customer of wine, olive oil and tobacco was Germany. — Ее лучшим покупателем вина, оливкового масла и табака была Германия.
vendor’s customer — клиент продавца
cash-cow customer — "дойный" клиент
credit card customer — клиент, расплачивающийся кредитной картой
to lose a customer — потерять клиента [покупателя\]
to service [to serve\] customers — обслуживать покупателей [клиентов\]
Ant:higher-priority customer 1), lower-priority customer, customer loop 1), customers flow 2) queueing theorySee:advertising customer, average customer, business customer, cash customer, charge-account customer, cloning customers, commercial customer, core customer, credit customer, current customer, defaulting customer, dependable customer, direct customer, distant customer, end customer, established customer, exacting customer, external customer, final customer, first time customer, first-class customer, government customer, higher-priority customer 2), high-priority customer, impatient customer, industrial customer, institutional customer, internal customer, key customer, long-standing customer, lost customer, loyal customer, major customer, manufacturer's customer, marginal customer, minor customer, non-preferred customer, patient customer, potential customer, preferential customer, preferred customer, premium customer, primary customer, private label customer, profitable customer, prospective customer, registered customer, regular customer, repeat customer, residential customer, retail customer, return customer, secondary customer, separate customer, target customer, ultimate customer, wholesale customer, would-be customer, customer acceptance, customer account, customer accounting, customer advice, customer affairs, customer appeal, customer attitude, customer base, customer behaviour, customer benefit, customer bias, customer category, customer cloning, customer coalition, customer complaint, customer confusion, customer conviction, customer data, customer delight, customer demand, customer departmentalization, customer discrimination, customer dissatisfaction, customer engineer, customer environment, customer evaluation, customer excellence, customer feedback, customer file, customer flow, customer goodwill, customer group, customer information, customer inquiry, customer involvement, customer journal, customer knowledge, customer ledger, customer list, customer location, customer loop 2), customer loyalty, customer management, customer market, customer mix, customer perception, customer perspective, customer preferences, customer profile, customer profitability analysis, customer quality, customer rate, customer relations, customer relationships, customer research, customer response time, customer retention, customer satisfaction, customer segment, customer service, customer size, customer specialization, customer support, customer survey, customer targeting, customer transaction, customer value, customer's account, customer's man, customer's needs, customer's specifications, customers cloning, customers flow 1) create customers, support customers, class of customer, assignment of customers, at the customer's option, business to customer, business-to-customer, circle of customers, class of customer, cloning of customers, customer in service, customer of long standing, know your customer, receivables from customers, voice of the customer, American Customer Satisfaction Index, customer assurance program, customer buying process, customer credit risk, customer financing risk, customer holdover effect, customer's loan consent, customer's net debit balance, Healthcare Customer Service Associate, Know Your Customer Rule2) ТМО клиент, абонент, объект (люди, блоки данных, задания, требования, процессы, сообщения, программы, вызовы, стоящие в очереди на обслуживание к компонентам системы обслуживания; напр., касса, узел коммутации, процессор, программа)See:higher-priority customer 1), lower-priority customer, customer loop 1), customers flow 2) queueing theory
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клиент: лицо, которое приобретает товары или услуги, берет что-либо в аренду (особенно на регулярной основе).* * *. . Словарь экономических терминов .* * *покупатель; заказчик -
7 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
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маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
8 AREP
1) Космонавтика: Atmospheric Research and Environment Programme (WMO)2) Фирменный знак: Affiliated Retail Electric Provider3) Океанография: Atmospheric Research and Environment Program -
9 CARE
1) Общая лексика: Cooperative for Assistance and Relief Everywhere2) Компьютерная техника: Computer Aided Re Engineering3) Медицина: Cardiac Awareness Research And Education4) Американизм: Compassionate American Relief Efforts, Computer Aided Regulation Engineering, Construction Accident Reduction Emphasis, Copy Availability Resource And Exchange5) Военный термин: Cooperative for American Relief Everywhere, Inc., Courtesy And Respect Empower6) Психиатрия: Comprehensive Assesment and Referral Evaluation7) Техника: computer-aided reliability estimation8) Шутливое выражение: Comics Are Required Entertainment9) Религия: Caring Active Relational Evangelizing, Christian Accountability Recovery And Encouragement, Christian Action Research And Education, Christians Actively Reaching Everyone, Church Alive Reaching Everyone, Concerned About Reaching Everyone, Crisis Alternative Resources Education10) Юридический термин: Caring And Responsible Encouragers, Child Abuse Reduction Effort, Child Abuse Research Education, Children's Allowable Receipts And Expenses, Combined Accident Reduction Effort, Concerned About Rape Education, Counseling Advisement Referral And Evaluation, Court Assisted Recovery Effort11) Сокращение: Campaign Against Racial Exploitation, Citizens Association for Racial Equality, Committee on American Relief in Europe, Cooperative for American Relief Everywhere12) Университет: Committee For Alternative Revenues For Education, Communication Action Research And Evaluation13) Физиология: Circulation Assimilation Relaxation And Elimination14) Вычислительная техника: Computer Assistance Resource Exchange, computer-aided reusable engineering15) Нефть: Conservation Award for Respecting the Environment, автоматизированная система оценки надёжности (computer-aided reliability estimation)16) Онкология: Cancer Awareness Resource Environment, cancer recognition17) Деловая лексика: Client Assessment Referral And Evaluation, Clients Are Reason To Excel, Collaborations Accreditation Retention And Efficiency, Community Alliance And Resource For Employers, Computer Assisted Refinement Engineering, Consistently And Relentlessly Empowering, Coulee Area Regional Employers, Courtesy Accessibility Responsiveness And Effectiveness, Courtesy Appreciation Respect And Enthusiasm, Customer Assistance And Relief Effort, Customers Analyze Respond And Evaluate18) Образование: Children Are Reaching Everywhere, Choices And Actions Regarding Education, Collecting And Redeeming For Education, Controlling Alcohol Risks Effectively, Cooperative Agencies Resources For Education19) Авиационная медицина: coronary artery risk evaluation20) Общественная организация: Caring for Adults Rehabilitation and Enrichment, Central Arkansas Rescue Effort21) Должность: California Advocates For Re Entry, Certified Atkins Retail Expert -
10 care
1) Общая лексика: Cooperative for Assistance and Relief Everywhere2) Компьютерная техника: Computer Aided Re Engineering3) Медицина: Cardiac Awareness Research And Education4) Американизм: Compassionate American Relief Efforts, Computer Aided Regulation Engineering, Construction Accident Reduction Emphasis, Copy Availability Resource And Exchange5) Военный термин: Cooperative for American Relief Everywhere, Inc., Courtesy And Respect Empower6) Психиатрия: Comprehensive Assesment and Referral Evaluation7) Техника: computer-aided reliability estimation8) Шутливое выражение: Comics Are Required Entertainment9) Религия: Caring Active Relational Evangelizing, Christian Accountability Recovery And Encouragement, Christian Action Research And Education, Christians Actively Reaching Everyone, Church Alive Reaching Everyone, Concerned About Reaching Everyone, Crisis Alternative Resources Education10) Юридический термин: Caring And Responsible Encouragers, Child Abuse Reduction Effort, Child Abuse Research Education, Children's Allowable Receipts And Expenses, Combined Accident Reduction Effort, Concerned About Rape Education, Counseling Advisement Referral And Evaluation, Court Assisted Recovery Effort11) Сокращение: Campaign Against Racial Exploitation, Citizens Association for Racial Equality, Committee on American Relief in Europe, Cooperative for American Relief Everywhere12) Университет: Committee For Alternative Revenues For Education, Communication Action Research And Evaluation13) Физиология: Circulation Assimilation Relaxation And Elimination14) Вычислительная техника: Computer Assistance Resource Exchange, computer-aided reusable engineering15) Нефть: Conservation Award for Respecting the Environment, автоматизированная система оценки надёжности (computer-aided reliability estimation)16) Онкология: Cancer Awareness Resource Environment, cancer recognition17) Деловая лексика: Client Assessment Referral And Evaluation, Clients Are Reason To Excel, Collaborations Accreditation Retention And Efficiency, Community Alliance And Resource For Employers, Computer Assisted Refinement Engineering, Consistently And Relentlessly Empowering, Coulee Area Regional Employers, Courtesy Accessibility Responsiveness And Effectiveness, Courtesy Appreciation Respect And Enthusiasm, Customer Assistance And Relief Effort, Customers Analyze Respond And Evaluate18) Образование: Children Are Reaching Everywhere, Choices And Actions Regarding Education, Collecting And Redeeming For Education, Controlling Alcohol Risks Effectively, Cooperative Agencies Resources For Education19) Авиационная медицина: coronary artery risk evaluation20) Общественная организация: Caring for Adults Rehabilitation and Enrichment, Central Arkansas Rescue Effort21) Должность: California Advocates For Re Entry, Certified Atkins Retail Expert -
11 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
12 business
сущ.1) общ. дело, занятие ( в отличие от отдыха и развлечений)COMBS:
business contacts — деловые контакты [связи\]
It's time to get down to business. — Настало время заняться делом.
See:2) упр. специальность, работа, профессиональная деятельностьThe women were extremely grateful for the help, prompting Sullivan to make a business of helping single mothers. — Женщины были чрезвычайно благодарны и предлагали Салливану профессионально заняться помощью матерям-одиночкам.
Syn:3)а) общ. дело, долг, круг обязанностей, сфера ответственности, назначениеA soldier's business is to defend his country. — Долг солдата защищать свою страну.
It's your own business. — Это ваше личное дело.
б) общ. дело, начинание, предприятие; сделка, операция4)а) общ. коммерческая деятельность, бизнес; торговляATTRIBUTES:
retail [wholesale\] business — розничная [оптовая\] торговля
A good product doesn't mean it's a good business. — Хороший продукт не означает хороший бизнес.
COMBS:
business relations — деловые отношения, торговые связи
business advertising — деловая реклама, промышленная реклама (реклама товаров производственного назначения)
business decisions — решения по коммерческим вопросам, деловые решения
business executive — руководящий работник коммерческой структуры, коммерческий руководитель
to do [conduct, transact; drum up\] business — вести коммерческую деятельность
business is brisk [booming, flourishing, thriving\] — торговля идет оживленно [процветает, расширяется\]
business is slack [at a standstill\] — торговля идет вяло [стоит на месте\]
See:advertising business 1), consumer business, direct business, domestic business, export business, import business, indirect business, insurance business, long-tail business, pension business, reinsurance business, short-tail business, wholesale business, business acumen, business advertisement, business advertising, business banner, business client, business consultant, business customer, business demographic information, business economics, business environment, business law, business manager, business market, business practice, business representative, business segment, business travel, business traveller, business visa, business watcher, business continuation insurance, recovery of business, census of businessб) страх. страхование* (употребляется по отношению к определенной совокупности страховых договоров, напр., новых договоров, заключенных в течение отчетного периода, или всех договоров, остающихся в силе на определенный момент; также может употребляться по отношению к страховым премиям, полученным или причитающимся к получению по определенной совокупности страховых полисов)See:в) юр., брит. деловая активность (закон "О недобросовестных условиях контракта" от 1977 г. определяет данное понятие как профессиональную деятельность или деятельность, связанную со службой в правительственных структурах и в любом органе государственной власти или местного самоуправления)See:5) эк. предприятие (обычно, торговое), фирмаATTRIBUTES:
to manage [operate, run\] a business — управлять торговым предприятием
to run [be in charge of\] a business — руководить предприятием
to buy into [buy out\] a business — купить долю в предприятии [выкупить предприятие\]
His business is growing very fast. — Его фирма быстро набирает обороты.
Syn:See:business auto policy, business delivery, business insurance, business interruption insurance, business liability insurance, business life insurance, business personal property, business overhead expense insurance, business owners policy, business-to-business6) эк. бизнес, деловые круги ( как противопоставление государству или государственному сектору)Syn:enterprise 2) б)See:7) торг., амер. клиентура, покупатели, аудитория
* * *
бизнес: любые предприятия, деятельность, сделки, которые призваны производить или предоставлять потребителям товары и услуги в целях получения прибыли. -
13 contener1
1 = bear, contain, contain in, enclose, gather, hold, host, include, possess, carry, be stocked with, harbour [harbor, -USA], offer, provide.Ex. Use a uniform title for an entry if the item bears a title proper that differs from the uniform title.Ex. The label contains information about the record, indicating, for instance, its length, status, for example, new, amended, type and class.Ex. A printed index is a pointer, or indicator, or more fully, a systematic guide to the items contained in, or concepts derived from a collection.Ex. The building encloses an art gallery, tourist office, conference room, concert hall and cinema.Ex. A bibliography is a list of materials or items which is restricted in its coverage by some feature other than the materials being gathered in one library collection.Ex. If the search is made with a call number, a summary of copies with that call number which are held by the library is first displayed.Ex. Most computer bureaux which host the factual data bases have their own world-wide networks.Ex. Document descriptions may be included in catalogues, bibliographies and other listings of documents.Ex. Not every index necessarily exhibits all the features of either of these types of indexing systems, and indeed, some will possess elements of both types of systems.Ex. Europe Environment carries useful reports on the activities of the lobby groups in the environmental, consumer protection and research fields.Ex. The paperback shelves in many retail outlets are stocked with books which, in spite of their print-runs, may or may not be a financial success.Ex. When the reference collection fails or the question is broad in nature, the stacks may harbor exactly what is wanted.Ex. Thus some current awareness services can be purchased from external vendors, whilst others may be offered by a library or information unit to its particular group of users.Ex. To start with, most catalogues, indexes, data bases and bibliographies provide access to information or documents.----* contener en abundancia = abound in/with.* contener en cantidad = abound in/with.* contener en cantidad + Nombre = contain + its share of + Nombre.* contener hiperenlaces = hotlink [hot-link].* contener información = carry + information.* contener mucho = be high in. -
14 contener
v.1 to contain.¿qué contiene esa maleta? what's in this suitcase?Ese estudio contiene mucha información That study contains a lot of info.Esa bolsa contiene melocotones That bag contains peaches.2 to restrain, to hold back.tuvieron que contenerlo para que no agrediera al fotógrafo he had to be restrained from attacking the photographerno pudo contener la risa/el llanto he couldn't help laughing/cryingPedro contiene su ira Peter holds back his anger.3 to stanch, to stop, to staunch.* * *1 (incluir) to contain, hold2 (detener) to hold back, restrain3 (reprimir) to restrain, hold back, contain; (respiración) to hold1 to control oneself, contain oneself, keep a hold on oneself* * *verb1) to contain2) hold•* * *1. VT1) (=incluir) to containno contiene alcohol — alcohol-free, does not contain alcohol
2) (=frenar) [+ gente, muchedumbre] to contain, hold back; [+ revuelta, epidemia, infección] to contain; [+ invasión, lágrimas, emoción] to contain, hold back; [+ aliento, respiración] to hold; [+ hemorragia] to stop; [+ bostezo] to stifle; [+ inflación] to check, curb; [+ precios, déficit, consumo] to keep down3) Cono Sur (=significar) to mean2.See:* * *1.verbo transitivo1) recipiente/producto/libro to contain2) (parar, controlar) <infección/epidemia> to contain; < tendencia> to curb; < movimiento político> to keep...in check; < respiración> to hold; <risa/lágrimas> to contain (frml), to hold back; <invasión/revuelta> to contain2.dejó estallar toda su furia contenida — he let out all his pent up o bottled up anger
contenerse v pron (refl) to contain oneself* * *1.verbo transitivo1) recipiente/producto/libro to contain2) (parar, controlar) <infección/epidemia> to contain; < tendencia> to curb; < movimiento político> to keep...in check; < respiración> to hold; <risa/lágrimas> to contain (frml), to hold back; <invasión/revuelta> to contain2.dejó estallar toda su furia contenida — he let out all his pent up o bottled up anger
contenerse v pron (refl) to contain oneself* * *contener11 = bear, contain, contain in, enclose, gather, hold, host, include, possess, carry, be stocked with, harbour [harbor, -USA], offer, provide.Ex: Use a uniform title for an entry if the item bears a title proper that differs from the uniform title.
Ex: The label contains information about the record, indicating, for instance, its length, status, for example, new, amended, type and class.Ex: A printed index is a pointer, or indicator, or more fully, a systematic guide to the items contained in, or concepts derived from a collection.Ex: The building encloses an art gallery, tourist office, conference room, concert hall and cinema.Ex: A bibliography is a list of materials or items which is restricted in its coverage by some feature other than the materials being gathered in one library collection.Ex: If the search is made with a call number, a summary of copies with that call number which are held by the library is first displayed.Ex: Most computer bureaux which host the factual data bases have their own world-wide networks.Ex: Document descriptions may be included in catalogues, bibliographies and other listings of documents.Ex: Not every index necessarily exhibits all the features of either of these types of indexing systems, and indeed, some will possess elements of both types of systems.Ex: Europe Environment carries useful reports on the activities of the lobby groups in the environmental, consumer protection and research fields.Ex: The paperback shelves in many retail outlets are stocked with books which, in spite of their print-runs, may or may not be a financial success.Ex: When the reference collection fails or the question is broad in nature, the stacks may harbor exactly what is wanted.Ex: Thus some current awareness services can be purchased from external vendors, whilst others may be offered by a library or information unit to its particular group of users.Ex: To start with, most catalogues, indexes, data bases and bibliographies provide access to information or documents.* contener en abundancia = abound in/with.* contener en cantidad = abound in/with.* contener en cantidad + Nombre = contain + its share of + Nombre.* contener hiperenlaces = hotlink [hot-link].* contener información = carry + information.* contener mucho = be high in.contener22 = staunch [stanch, -USA], dam (up), smother, keep at + bay, hold + the line, repress, force back, bottle up, hold at + bay, rein in, hold + Nombre + in.Ex: Some notable progress is being made worldwide in staunching publishers' losses.
Ex: But to prevent any meandering at all, or to dam the flow of talk too soon and too often by intruding, generally only frustrates spontaneity = Aunque evitar cualquier divagación o cortar el flujo de la conversación demasiado pronto y con demasiada frecuencia con interrupciones generalmente sólo coarta la espontaneidad.Ex: Smothering an excusable curse, Modjeski asked: 'How much longer is Wade likely to be out?'.Ex: A new approach is needed to maintain the freshness, vitality and humour that will keep at bay the dryer mode of academic examination.Ex: The standpatters argue, and the progressives agree, that the tax line must be held in the interest of attracting industry = Los conservadores proponen y los progresistas están de acuerdo en que se deben contener los impuestos para atraer a la industria.Ex: Friends of Cuban Libraries draw attention to the extent to which intellectual freedom is being repressed in Cuba.Ex: Then tears began to well in her eyes and the trembling of her breath showed that she was forcing back a lump in her throat.Ex: Instead of showing her anger towards her parents, Jamie continued to keep her feelings bottled up inside of her.Ex: If librarians hope to rein in escalating periodical prices, they must become more assertive consumers.Ex: The longer a fart is held in, the larger the proportion of inert nitrogen it contains, because the other gases tend to be absorbed into the bloodstream through the walls of the intestine.* contener Algo = keep + Nombre + in check.* contener el aliento = hold + Posesivo + breath.* contener la respiración = hold + Posesivo + breath.* contener las lágrimas = hold back + Posesivo + tears.* contener los gastos = contain + costs.* contenerse = hold back on, forbear, check + Reflexivo.* sin poder contenerse = helplessly.* * *vtA «recipiente/producto/mezcla» to containla carta contenía acusaciones muy serias the letter contained some very serious accusations[ S ] contiene lanolina contains lanolinB (parar, controlar) ‹infección/epidemia› to contain; ‹respiración› to hold; ‹risa/lágrimas› to contain ( frml), to hold back; ‹invasión/revuelta› to containla policía intentaba contener a la gente the police tried to hold back o contain o restrain the crowddejó estallar aquella furia contenida he let out all that pent up o bottled up rage( refl) to contain oneselfno me pude contener y me eché a llorar I couldn't contain myself and I burst into tearstuve que contenerme para no insultarlo it was all I could do not to insult him, I had to control myself to stop myself insulting him* * *
contener ( conjugate contener) verbo transitivo
‹ tendencia› to curb;
‹ respiración› to hold;
‹risa/lágrimas› to contain (frml), to hold back;
‹invasión/revuelta› to contain
contenerse verbo pronominal ( refl) to contain oneself;
contener verbo transitivo
1 to contain: ¿qué contiene esa caja?, what does that box contain?
2 (refrenar una pasión) to hold back, restrain: ¡contén tus ansias de vengarte!, restrain your desire for revenge!
' contener' also found in these entries:
Spanish:
aguantarse
- albergar
- contenerse
- dominar
- frenar
- incluir
- resistir
- respiración
- tener
- aguantar
- comprender
English:
accommodate
- breath
- check
- choke back
- contain
- curb
- dam up
- face
- hold
- hold back
- repress
- restrain
- stem
- straight
- suppress
- fight
- keep
- stifle
* * *♦ vt1. [encerrar] to contain;¿qué contiene esa maleta? what's in this suitcase?;la novela contiene elementos diversos the novel has many different aspects;no contiene CFC [en etiqueta] does not contain CFCs2. [detener, reprimir] [epidemia] to contain;[respiración] to hold; [conflicto, crisis] to contain; [éxodo] to contain, to stem; [inflación, salarios] to keep down;no pudo contener la risa/el llanto he couldn't help laughing/crying;tuvieron que contenerlo para que no agrediera al fotógrafo he had to be restrained from attacking the photographer* * *v/t1 contain2 respiración hold; muchedumbre hold back* * *contener {80} vt1) : to contain, to hold2) atajar: to restrain, to hold back* * *contener vb1. (tener) to contain -
15 marketing
марк., рек., збут n маркетинг; організація збуту; реалізація; збут; система збуту; торгівля; a маркетинговий; збутовийсистема організації підприємницької діяльності, що орієнтується на врахування вимог ринку та активний вплив на попит з метою розширення збуту товарів; ♦ на організаційному рівні маркетинг охоплює великий спектр діяльності, пов'язаний з рекламуванням (advertising¹), стимулюванням збуту (promotion¹), плануванням (planning), стимулюванням сфери торгівлі (merchandising), реалізацією (sales¹) товарів чи послуг, їх популяризацією (publicity¹) тощо═════════■═════════agricultural marketing сільськогосподарський маркетинг • маркетинг сільськогосподарської продукції; brand — маркетинг товарної марки; competitive marketing конкурентний маркетинг • маркетинг конкурентів; concentrated marketing концентрований маркетинг; consumer marketing маркетинг на споживчому ринку; consumer-orientated marketing маркетинг з орієнтацією на споживача; cooperative marketing спільний маркетинг • збут через систему кооперативів; corporate marketing маркетинг корпорацій • корпоративний маркетинг; counteractive marketing протидіючий маркетинг; data-driven marketing маркетинг, керований потоком даних; direct marketing прямий маркетинг • збут без посередників; domestic marketing маркетинг на внутрішньому ринку; domicile marketing маркетинг житла; electronic marketing електронний маркетинг; export marketing маркетинг експорту; foreign marketing маркетинг на закордонних ринках; full-scale marketing повномас-штабний маркетинг; generic marketing маркетинг немарочних товарів; global marketing; industrial marketing промисловий маркетинг; innovative marketing новаторський маркетинг; integrated marketing інтегрований маркетинг; international marketing міжнародний маркетинг; joint marketing спільний маркетинг; local marketing маркетинг на місцевому рівні; mass marketing масовий маркетинг; media marketing маркетинг засобів поширення інформації • маркетинг засобів реклами; multistep marketing багатоступеневий маркетинг; national marketing загальнонаціональний маркетинг; niche marketing; non-profit marketing маркетинг некомерційних організацій • маркетинг у сфері некомерційної діяльності; one-step marketing одноступеневий маркетинг; political marketing політичний маркетинг; product marketing товарний маркетинг; product-differentiated marketing товарно диференційований маркетинг; publishing marketing маркетинг видавничої діяльності • книжковий ринок • видавничий маркетинг; regional marketing місцевий маркетинг • регіональний збут • маркетинг регіонального масштабу; retail marketing роздрібний маркетинг • маркетинг у сфері роздрібної торгівлі; scientific marketing науковий маркетинг; service marketing маркетинг послуг; social marketing суспільний маркетинг; target marketing цільовий маркетинг; test marketing пробний маркетинг; video marketing відеомаркетинг; world marketing всесвітній маркетинг • маркетинг у світовому масштабі═════════□═════════marketing activities діяльність у галузі маркетингу • маркетингова діяльність; marketing agreement угода про збут продукції; marketing analysis аналіз збуту; marketing association збутова асоціація; marketing audit перевірка збуту • ревізія збуту; marketing board рада з маркетингу; marketing budget бюджет маркетингу • маркетинговий бюджет; marketing campaign кампанія організації й стимулювання збуту; marketing cartel картель у сфері збуту продукції; marketing competition конкуренція за ринки збуту; marketing concept маркетингове поняття; marketing contribution сприяння збуту продукції; marketing contol регулювання збуту • керування маркетингом; marketing cooperative збутовий кооператив; marketing costs витрати збуту • маркетингові витрати; marketing department комерційний відділ • відділ збуту; marketing director директор відділу збуту • завідувач відділу збуту; marketing effort маркетинговий захід • захід у сфері організації і стимулювання збуту; marketing environment маркетингове середовище; marketing executive спеціаліст у галузі маркетингу; marketing exhibition торговельна виставка; marketing expenses витрати збуту; marketing information system система маркетингової інформації; marketing manager завідувач відділу збуту; marketing method метод збуту продукції; marketing mix; marketing organization збутова організація; marketing plan план збуту продукції; marketing policy політика в галузі збуту • стратегія в галузі збуту; marketing possibilities можливості маркетингу • можливості збуту; marketing potential сподівана реалізація • потенціал маркетингу; marketing practice методика маркетингу; marketing purpose мета маркетингу; marketing research маркетингові дослідження • аналіз можливостей збуту; marketing scheme програма збуту продукції • система маркетингу; marketing strategy маркетингова стратегія • стратегія маркетингу; marketing syndicate синдикат у сфері збуту • маркетинговий синдикат; marketing team маркетингова команда; marketing technique методи маркетингуmarketing ‡ business organization (384)═════════◇═════════маркетинг < англ. marketing < market — ринок, збут* * *маркетинг; реалізація; збут
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